Why become a sponsor?

Huge Market Reach

In just 11 days, you will have multiple opportunities to reach more than 600,000 fairgoers, but your reach goes beyond visitor’s to the Fair’s 416 acres. As a sponsor, you will be included in various printed promotional materials that are circulated to millions of people across the Commonwealth prior to the festival’s opening day. Add in the extended media coverage you and the Kentucky State Fair will receive from various outlets throughout the 11-day event and hundreds of thousands of unique visitors to the Fair’s Web and social networking sites, and you are looking at the best deal around.

Excited Patrons

When visitors enter the grounds each August, they are enthusiastic and ready to soak in all the sights and sounds around them. They are hungry for more than deep-fried corndogs and cotton candy; they are ready to see what’s new, exciting and available to them, and your message won’t go unnoticed.

History and Tradition

The Fair is celebrating 109 years in the Commonwealth of Kentucky, and that is more than a century to build upon tradition and develop a reputation as the leading summer destination in the state. Return visits show the loyalty of our attendees and prove the sustainability of the event.

State Fair Facts

• 2012 Kentucky State Fair Fact Sheet
• 2009 audited paid attendance was 621,795 (6% increase over 2008). • • • •
• The Kentucky State Fair has on-site parking for 19,000+ cars.
• The Fair covers 416 acres and has more than 1.2 million square feet of climate-controlled, indoor space.
• The 2012 budget is $9 million
• The Kentucky State Fair is located on the sixth largest convention and trade show facility in the United States, the Kentucky Exposition Center, which is a year-round event destination.
• The Kentucky Exposition Center employs approximately 250 people throughout the year and 750 throughout the Kentucky State Fair.
• More than 350 commercial exhibitors will offer everything from State Fair t-shirts and hats to hot tubs and sterling jewelry at this year’s event.
• The Kentucky State Fair hosts four Main Stage concerts, 10 free concerts and the World’s Championship Horse Show.

Sponsorship Benefits

Sponsorship packages are carefully designed in cooperation with your company to enhance and strengthen your corporate image, while increasing market share and the public's awareness for your products and services.

Reach an audience of more than 600,000 people

• Corporate name and/or logo identification in 200,000 Kentucky State Fair Brochures.
• Corporate name and/or logo identification in 230,000 daily schedules.
• Corporate name and/or logo identification in at least one newspaper print ad.
• Presence on Kentucky State Fair Web site with the ability to link to sponsor Web site.
• Inclusion in press releases and on-grounds public address announcements.
• Presence on the Kentucky State Fair telephone hotline.
• Business to business networking opportunity between sponsors.
• Sponsor signage in immediate event area.
• Gate admissions for working staff.
• VIP parking and hospitality privileges.
• Right of first refusal for same sponsorship at the next year's Kentucky State Fair.

Mobile Marketing Benefits

The Kentucky State Fair, one of the premier fairs in the United States, has become a popular mobile marketing destination. With an attendance of more than 600,000 and a facility that ranks as the sixth largest of its kind in the United States, the Kentucky State Fair provides guaranteed visibility and maximum exposure. Your company will benefit from product awareness, sampling and related promotional activities. The Fair covers 416 acres, with on-site parking for 20,000 cars, and has more than 1.2 million square feet of climate controlled indoor space.

Mobile marketing sites can range in size from 100 to 10,000 square feet and are available from a minimum of three days to all 11 days of the Fair. All activities, including sampling, are subject to Kentucky State Fair rules and regulations.

The Kentucky State Fair, with an economic impact of over $16 million, provides the perfect opportunity for your company to:

• Create and build consumer awareness of new products and services
• Give fairgoers hands-on experience
• Conduct sampling
• Attract new customers

For more information
Write: Kentucky State Fair
Sponsorship Department
P.O. Box 37130
Louisville, KY 40233
Call: 502-367-5201
E-mail: sponsorship@ksfb.ky.gov