AUGUST 17-27, 2017 • LOUISVILLE, KY
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Sponsors

WHY SPONSOR

The Kentucky State Fair is the ideal platform to promote your business/organization to nearly 600,000 thousand potential customers in only 11 days. In its more than 100-year history, the Fair features exhibit booths, food vendors, touring entertainment acts, educational exhibits, carnival midway and buildings filled with prize-winning animals. More than 400 free musical performances, the World’s Championship Horse Show, the free Turf Concert Series and the Main Stage Concert Series in Freedom Hall are also a part of the state’s largest summertime celebration.
Click here to download the 2017 Kentucky State Fair Sponsorship Packet.
Reach millions of current and potential customers through:
On-site branding and exposure at the Fair’s highly visible and popular attractions.
Face-to-Face interaction and activation of your product or service.
Sponsorship packages are carefully designed in cooperation with your company to enhance and strengthen your corporate image, while increasing market share and the public's awareness for your products and services. Benefits may include:
Corporate name and/or logo identification in 200,000 Kentucky State Fair Brochures.
Corporate name and/or logo identification in 230,000 Visitor’s Guides.
Presence on Kentucky State Fair website with the ability to link to sponsor website.
Inclusion in press releases and public address announcements.
Business to business networking opportunity between sponsors.
Sponsor signage in immediate event area.
Gate admissions for working staff.
VIP parking and hospitality privileges.

SPONSORSHIP OPPORTUNITIES

  • Kentucky State Fair App
  • Livestock panels and gates
  • Opportunity to sponsor one or more classes during the World’s Championship Horse Show held during the Kentucky State Fair.
  • Sale of Champions

HOW TO SPONSOR

Pursuant to 200 KAR 5:080, Sponsorships, the Kentucky State Fair Board hereby announces the availability of unlimited sponsorship opportunities to advertise on the premises of the Kentucky Exposition Center during the 2017 Kentucky State Fair.
Partnering with the Kentucky State Fair signals your commitment to all the best that the Bluegrass State has to offer.
As a sponsor, you will be included in various printed promotional materials that are circulated to millions of people across the Commonwealth prior to the Fair’s opening day. Add in the extended media coverage you and the Kentucky State Fair will receive from various outlets throughout the 11-day event and hundreds of thousands of unique visitors to the Fair’s Web and social networking sites, and you are looking at the best deal around.
The evaluation factors to be considered in determining the “best value” for the Commonwealth of Kentucky as described in KRS 45A.070(3) are as follows:
1) Financial value to the Kentucky State Fair Board. Financial value may be monetary, trade or in-kind; and
2)Enhancement of the Kentucky State Fair experience
Interested parties shall reply with a written proposal that addresses the two factors listed. Advertising shall be mutually agreed upon between the responder and the Kentucky State Fair Board.
An entity that has a business or regulatory relationship with the Kentucky State Fair Board, or who may be lobbying or attempting to influence matters of that agency, may be considered for a sponsorship opportunity only if there is a clear benefit to the Commonwealth, or the sponsorship promotes economic development or tourism in the Commonwealth.
An award of sponsorship shall not constitute of an official endorsement of a particular company by the Commonwealth of Kentucky.
For more information, contact:
Melanie Duke
sponsorship@kyvenues.com
502-367-5152
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